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I don’t think so,” Kumar says. Instead, how about an experience that blends in-store help with online selection? “It might be a salesperson with a tablet that shows you online items too,” he says. “The experience would be very personalized.” Menswear retailer Bonobos uses this concept in its Guideshops, where customers make a 30- or 60-minute appointment for fitting and choosing items, which they have shipped to them in their preferred color and size. “Even though most online return policies are pretty liberal, it’s a bother to pack and mail